World’s Rainforest Day

For California Academy of Sciences Branding Advertising Campaign

California Academy of Sciences museum is dedicated to people who want to gain more exposure to the structure and behavior of the natural world; it is designed to hand out as much knowledge and experience as possible. How can we make a visit to a science museum to be more fun and engaging?

Medium

Brand design (logo, letterhead, business cards, tri-fold brochures, landing page), OOH (Out-of-Home), posters, merchandise, and event celebration.

Roles, Skills

Visual Designer, Art Director, Strategy, Illustrator, Copywriter, Photography

Tools & Skills

Photoshop, Illustrator, InDesign

Challenge

Re-brand the museum to be or feel less traditional and staid.

Solution

Create a fresher, brighter, and lighter look for the museum to appeal more towards families, with or without children, for a wide range of groups

Big Idea

Introduce the museum's fresh brand identity by celebrating the world’s rainforest day to show and promote the new look and feel.

Brand Refresh

The project starts with recreating the new face for the museum. The underlying idea is to mimic a smoke coming out of a beaker glass, with a color that portrays a warm and welcoming feeling, as well as encouraging a never-ending curiosity and an eagerness to learn.

Logo design exploration

Updated Landing Page

Celebrate World’s Rainforest Day Event

The reason why we picked this theme for the special event is to take advantage of one of the main icons and significant exhibitions inside the museum, the Osher Rainforest, that puts them on the map.

Billboards

We are extending the branding event out through out-of-home platforms, such as billboards, bus stops, flag poles.. The same idea from the fresh logo applies, which is to attract people’s attention by giving out fun facts about rainforest.

Event Posters All-over Town

They are part of the campaign’s extensions, spreading out the details of when and where the event is going to be. We are going to place them all around town, on the streets, public transportation, flag poles, and etc..

At the Museum

Featuring the museum’s new look in celebration of World’s Rainforest Day. There will be special exhibitions, limited edition merchandises, food, and a chance to win a free museum guided tour.