Ditch The Dishes
For Postmates Interactive Advertising Campaign
Postmates is built to transform the way goods move around the cities by enabling anyone to have anything delivered on-demand, from any stores and/or restaurants. How can we differentiate Postmates from other delivery service providers?
Medium
Prints, wildposting, interactive billboard, BART Take-over, ambient, digital campaign
Roles, Skills
Visual Designer, Art Director, Strategy, Illustrator, Copywriter, Brand research
Tools & Skills
Photoshop, Illustrator, InDesign
Insight
Many people would agree on one thing that doing chores is tedious and nerve-wrecking. And if there’s a list of all the worst chores ever, doing dishes would be at the top.
Idea
Remind food-delivery users, from the hustlers to the couch-potatoes, that Postmates will always be there for them, and they can always count on Postmates; we are going to do this by saving them the trouble of doing dishes.
How - Executions
Postmates understands that you hate doing dishes. So, we are cutting out your need to do dishes by offering, along with our amazing choices of food and restaurants, new compostable utensils and dinnerware to enjoy your take-out altogether.
Interactive Outdoor Billboard
Wildposting & OOH
We want to expand our reach by spreading the streets and outdoors with enormous prints of cut-out utensil sets - including digital ones. In here, all prints will still have the same components with the ones inside the magazines and the flyers, just in case our users and/or potential users are not magazine or flyer persons; we got them covered too.
BART Take-over
As a part of the extensions, we will cover the whole BART stations and trains because we want to tap into commuters.
Guerrilla
To get your attention, we also spread out the cut-out utensils every where, in places where you won’t usually notice.
Digital Campaign
With Instagram as a medium, we are building social media community by hosting an exciting and entertaining challenge about who has the worst dishes by tagging Postmates and other people.
This activity is also part of our expansion for the campaign, as Postmates is a brand that already has a good place online.
Print Ads
These cut-out utensils can be found inside of magazines (ex: gaming, home, cooking, gadgets), comic books, school and college papers/magazines. We’ll also hand out these utensils in a form of flyers in front of college campuses and dorms, movie theaters, gaming stores.
Magazine Ads