TrioClear Aligner
TrioClear™ Aligners:
Make Your Patients’ Smile Shine
TrioClear is a 2-step progressive clear aligner solution. The product has been launched in Asia, Asia-Pacific, Oceania, and Europe through Modern Dental Group in each continent. The marketing team and I oversee the brand liftoff in the United States.
Scope
Visual and Web Design
Art Direction
Email Marketing
Print
Brand Strategy
Motion Graphics
Tools
Photoshop
Illustrator
InDesign
After Effects
Figma
Challenge
There is a LOT more competition in the U.S. We need to dive into a market that’s already quite established.
Insight
Established brands are either:
Don’t require orthodontists in the treatment, OR
They require orthodontists, but the treatment is painful and complicated.
Executions
Focusing the marketing on how clear aligner treatment with TrioClear is much less painful and faster than the other brands and on how we are the only clear aligner backed by 30 years of experience in the dental industry, Modern Dental Laboratories.
Website
We created TrioClear website for the United States and still refer to the other continents’ sites to keep the brand consistency.
Social Media
Email Campaigns
Prints and guidebooks
Online Learning Module
Sample module
An (In-progress) online education platform for dentists to learn about how TrioClear works – from the basics of clear-aligner treatment, how to take a good digital impression, learning the 2-step progressive workflow, to troubleshooting and preserving the smiles. Doctors will need to take this learning module when they first start with TrioClear. The learning can be done through different devices (computer, tablet, phone).