Modern Dental USA

Company Video

Modern Dental USA:
Revolutionizing Dental Care

Backed by over 50 years of experience making smiles, Modern Dental USA is committed to helping doctors provide cutting-edge technologies, innovative treatments, and exceptional patient care.

As a part of the global network, Modern Dental USA understands the importance of finding the right lab partner.

How can a dental lab brand be less boring and conservative yet trustworthy, credible, and worth being a long-time partner?

Scope

Brand Identity
Art Direction
Email Marketing
Print
Guidelines & Photo-Standards
Motion Graphics

Tools

Photoshop
Illustrator
InDesign
After Effects
Figma
Premiere Pro

Insight

Dental labs are often overlooked in the dental industry and the teeth restorations workflow. They may be regarded as traditional or unimportant compared to the other stakeholders (the dentists or the material producers).

Idea

To re-introduce Modern Dental USA as a more relevant and attractive brand to upcoming dentists.

Executions

Create a brand refresh filled with candid and smiley real people and colorful background. Use an energetic, inviting, and inclusive tone of voice to say that we are ready to be any doctor’s restorative edge.

Brand Refresh

Combining the precision of digital technology with the artistic human touch and expertise, Modern Dental USA is committed to helping doctors create beautiful and healthy smiles. Its local Modern Dental Centers ensure that every case we fulfill offers exceptional fit, durability, and esthetics.

Download the complete brand guideline.